In the most recent episode of Bethenny Ever After, we see a crisis looming. Bethenny has virtually no help and is in the throes of chaos. She’s trying to manage her growing brand, participate in and manage the remodeling of her new apartment and trying to help her husband find his place in the world.
It’s an extremely difficult place for the pair of them.
Potential trouble looms for this strong pair
Like all men, Jason is struggling with his identity as a man, since most men are closely aligned with “what they do” for a living, he is somewhat directionless. He hasn’t had enough success in his career to continue doing it and he is feeling a bit emasculated because of the great success Bethenny has had with her business.
In an ordinary husband/wife situation, the husband and wife would simply work as a team, each handling tasks to which they are most well suited. In this case, however, Bethenny is the brand and it’s not a joint venture. Because the brand is built entirely upon who she is and her outlook, Jason would have to be relegated to a junior position to Bethenny.
Ouch. What is a man to do?
I’m sure every wife can relate to his issues and I am equally sure that every woman would be advising Bethenny to not bring Jason into the business because of their rather tenuous situation.
My hope is that they each find a place within her company.
Could Jason working with Bethenny at this difficult time in their marriage possibly be good for them?
Good question. What are your thoughts?a
We’ll see what happens, won’t we?
Your friend,
My feeling is that Bethany should split off a part of her company… the food, cosmetics, or liquor and make Jason President….it’s almost worth a $ loss if he fails to do well as he can’t blame her.
This situation is really difficult…the options are few. Another thought would be to add a division of real estate etc for Jason.
I sure wish them well.
You know, that is a great idea. I have confidence that they can work it out, it’s just that they have so many growing pains to get through. If they can do it without killing each other they’ll get past it. I, too wish them every success.
I remember my first years of marriage, moving in together, finding out I was pregnant, loosing my job, moving into our new home AND his dad was on death’s door 3 times that first year!!!! I thought of divorce daily!!! Now, 25 years later, we’re still together, with 3 more kids and I wouldn’t trade him for the world. In otherwords, they have both been through so much together in their short marriage that if they stick it out and get over this little hump, by year 5, they should be GOLDEN
You’re right and all of us in long-term marriages know this. I would trade mine in in a heartbeat, but then I’d have to re-educate another and that seems less fun. Now that he’s well-groomed and knows the ropes I see no point. Haha
I think Jason should join the ranks if and only if groundrules are set in the beginning. She cannot micro manage and second guess him. He would be best suited for the liquor part. Make the cosmetics, book, tv show, and appearances, should be someone elses responsibility. He can oversee that person, but she really needs no nonsense management who can reel her in, relieve her of some of the day to day opperations so she can focus on Bryn and Jason. Management who can refine her inappropriateness, keep her focused, but seriously she needs some help. Not a few assistants, who kiss her ass and make a few appointments and interview, a management and consulting firm who prove their trust worthiness, and what’s in her best interest of her branding. I feel she is doing too many differnt things, needs to cut a few of the less lucrative business ventures go, focus on the money makers, and this would free up some quality time for her family. Then maybe she wouldnt be so scattered, exhausted, and stressed.
The thing is that Bethenny doesn’t really have much to do with the operation of the liquor line anymore. She sold it and she is the brand consultant, making sure that what they produce and how they market it stays in line with her brand. In other words, Jason managing that would take him a few minutes a week. I do think that there are plenty of things that he can completely handle, but I believe he is too insecure to actually take the lead on anything. He’s a good worker-bee, but not a leader, which is what will be required. With respect to consulting services, whew, I’m not sure where she can go with that. I think meeting with her therapist should be increased so she can reason out the process of life. Her chaos is her style and I’m thinking that once her show is launched that she won’t have time for much else, leaving a lot of work opportunities to Jason. Her business seems to be such that she can work with young, inexperienced girls. Shocking to me.
Yes indeed, it would make me nervous throwing so much trust at young, inexperienced girls. I dont think she lays down enough ground rules and specific expectations to them. If so wouldnt she be less stressed? With her new found wealth, her employees should be making her life easier and less chaotic. She should only have to worry about”showing up” for appearances they should do the rest, with exception of taking meetings and interviews. Just like a housekeeper, chef, nanny, etc. They exist to make lives easier, so you can focus on other things right? On the show it looks like they are parked at a computer….meanwhile shes stressing, yelling commands between her downward dog yoga pose. I dunno, pretty informal, casual set up.
Yes, these employees are supposed to have a particular area of focus and handle every aspect of it, except Bethenny’s direction. She, herself, is inexperienced at management, but it’s a process and she will learn to use her staff appropriately. She’s still in a very big learning curve, but she’s get it. I worry that she and Jason aren’t on the same page or committed enough to take the business plunge. For now, I am concerned about their ability to work together.